Musings

The fashion industry accounts for up to 10% of global dioxide output, according to the United Nations Environment Programme. Here's how we're trying to reduce fashion waste...

We are excited to be a part of EARTHDAY.ORG’s #InvestInOurPlanet campaign, in celebration of the 52nd anniversary of Earth Day! A more sustainable world starts with all of us. From combating the impacts of climate change to sustainability and regeneration, preserving limited natural resources, and beyond, the role of each of us is important, more now than ever. Read to see how we are doing our part at Sabina Motasem.

Excited to share something we’ve been working on! We're transforming our leftover, off-cut 'waste' silks from each dress we make into beautifully-made tops to regularly donate to Smart Works

Wedding numbers have gone down from 30 to 15. It may be less than ideal, but there are lots of positives to embracing a small and intimate wedding now and party later. It can be really intimate and beautiful - here are my 14 tips after I got married recently.

We're in the final throes of finishing and delivering the last pre-cut and made up scrubs before we close the Islington Scrubhub thanks to an amazing NHS scrub Army. The last 10 scrubs will be leaving us this week.

Four weeks ago, we decided to swap wedding dresses for making scrubs. Here's what some of our doctors have sent us! Makes it all worth the effort seeing this.

Working from home is a bit of a minefield at the mo during lockdown. In amongst all the scrub-making we've been doing, I have absolutely loved answering the Q&A for Bridal Editor , talking about at how we're managing our way through this. Thank you so much for featuring us!

2020 has been a very difficult time for small businesses. Red Magazine have shown their support for all the brilliant independent enterprises out there, including ours!

The wedding industry has been on pause since lockdown, so I thought about ways I could use our collective expertise and network of cutters, factories and seamstresses to help medical staff during the Coronavirus crisis. Seeing an opportunity to do more, we have raised over £5,000. Long the way, I have seen the life-affirming generosity of strangers

Thrilled to see Aimee Lou Wood star of Netflix's Sex Education as Aimee Gibbs styled in our new Misty dress in fashion mag, Vingt Sept. The series has been dominating headlines and social media all over the world. Aimee's look in our Misty dress is a modern take on a 60's retro theme with vintage Chanel glasses from Vintz Eyewear and shoes from GCDS. Love this!

Helping to support our the NHS staff during this crisis. We have swapped sewing wedding dresses in silk by day for NHS scrubs in cotton drill and poly/cotton by lockdown, using our special skills in a new way. We are stitching scrubs to help protect our NHS, we all want to do as much as we can. There's a huge shortage we need more - many of our own brides are doctors and have asked us to help them create scrubs as they don't have enough at the hospitals they are at.