WE WON!!! For the second year in a row! We are Best Bridalwear Brand in the fashion category at the Marie Claire’s Sustainability Awards 2023.
We've been recognised as a trailblazer in the eco-world with our sustainable endeavours always at the forefront of everything we do. We are completely blown away to win this special award for a second time. We continued our dedication to be environmentally friendly, reduce plastic further and added a new charity to support their communities.
We're on a mission to prove...
That beautiful design AND regenerative sustainability can seamlessly exist together. We are trailblazing the way forward in bridalwear, on a mission to prove you can be environmentally friendly AND empower women AND support communities AND reduce plastic AND have zero waste. These are our fundamental core values and lies at the heart of everything we do. As Mary Fellowes says about us, we really have left no stone unturned.
We LOVE this quote...
Blown away by from Mary Fellowes, stylist, editor and sustainability expert, who was one of the judges of this year's awards – she's a visionary force within the fashion industry and she had this to say about us....
Since the label’s creation in 2007, we've been dressing a cult following of timelessly chic brides who really appreciate our ethos and modern, minimalist signature style. We design with a conscience. Our dresses feel incredible to wear whilst making a positive contribution to the planet and local communities.
Proudly made in London in factories we've been working with for over 10 years and made from the finest natural undyed silks crafted into sleek silhouettes. Through strategic fabric bulk-buying, we have reduced our carbon footprint and eliminated delays associated with international shipping and Brexit. We have exceptional customer service and lots of glowing reviews from happy brides.
Our dresses are packaged in biodegradable and compostable cornstarch plastic bags, and we have designed and made our own beautiful woven dress bags made from deadstock Global Organic Textile Standard (GOTS) certified cotton that use ties from organic cotton webbing and no plastic zips. Shipping boxes are made from 70% recycled material.
Even our care labels have just been replaced by GOTS certified cotton with eco-friendly water inks.
Aside from creating beautiful dresses our brides love, other things we do include:
We repurpose fabric remnants into beautiful tops to donate to a women's charity called Smart Works. They empower marginalised women, helping to secure employment and uplift communities.
Remaining scraps are turned into beautiful baby clothes for refugee women supported by AFRIL in Lewisham. AFRIL a are a new charity we've partnered with to provide much-needed support to the refugee women and their new born babies. After making some of the workwear tops we regularly donate to Smartworks, we were left with small bits that we weren't sure what to do with, so we thought we'd transform them into much needed baby clothes for refugee women.
We donate old sample dresses from previous collections to an ethical bridal boutique in West London, Brides Do Good. They support charities working to stop child marriage. They’ve already raised enough funds from the sale of our samples to support a year of school for over 150 girls at risk of early marriage.
We love to collaborate with other like-minded brands, so after our win last year, we reached out to fellow 2022 Marie Claire winner, Phoebe English to donated silky scraps for their beautiful patchwork dresses. We’re always left with small bits of fabric we’re not sure what to do with, this is the perfect solution!
Community is very important to us. We planned a series of sewing workshops at a local ethical store in East London where under-privileged went for free.
During lockdown: when all weddings stopped we were one of only a handful of bridal brands who pivoted to make NHS scrubs – we made just under 1,400.
Always looking for how we can do more.
Carbon off-setting to become a carbon neutral company. We're always look for new ways we can fuse design, environmental and social impact. We believe you never have to compromise on quality or design for sustainability, ever. The word sustainable isn’t just a buzz word for us, we truly live and breathe it - we do what we say we’re going to do and MORE.
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