We received some exciting news here at Sabina Motasem HQ this week, as it was announced that we are the first winner of the Best Sustainable Bridalwear Brand at Marie Claire’s Sustainability Awards.
Our celebrations so far have consisted of sending excited WhatsApp messages and a happy dance or two around the studio!
The Marie Claire Sustainability Awards, which are in their second year, celebrate the brands, organisations, and products that are genuinely implementing change and building a better tomorrow. This is a major award for us here as we only launched our first Green Bridal Collection in 2020.
“We are so happy to be recognised for the work that we are doing in creating sustainable bridalwear,” said Sabina, who launched the Green Bridal Collection in 2020.
She continued: “It’s such an honour to receive this from Marie Claire - it's heartening that they are celebrating eco-friendly brands like ours. Our mission was to prove that you can be environmentally friendly and fully sustainable without compromising on quality or price. And we didn’t want to stop there – we also wanted to empower women and help communities as well. This award really is the icing on the (wedding) cake!”
The wedding category was judged by Andrea Thompson, Editor-in-Chief of Marie Claire UK, Jenny Proudfoot, Features Editor of Marie Claire UK and Michelle Miles, the founder of the Sustainable Wedding Alliance.
Andrea Thompson said: "These awards are about recognising the brands taking steps towards limiting their environmental impact and also empowering our audience to make more sustainable choices."
Saving the planet - one dress at a time
Launched during the pandemic, The Green Collection offers an affordable, sustainable option for the eco and cost-conscious bride. Entirely made in London, using luxe quality sustainable and vegan materials, the dresses feel incredible to wear and go way beyond the wedding day.
As well as our aim to be environmentally friendly, we want to empower women – one dress at a time.
We do this by using off-cut leftover fabrics and transforming them into workwear items that are donated to Smartworks, a charity helping marginalised women gain more confidence to get a job.
Further to that, sample dresses from previous collections are donated to Brides Do Good, a wedding boutique that supports charity projects working to empower girls and end child marriage.
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