The most popular thing to do with your wedding dress we’ve found, is to sell it. We’ve put together a list of reliable places where you can either sell your dress.
Stillwhite - Our pick of our favourite platform
Stillwhite is widely considered the leading marketplace for pre‑owned wedding dresses.
Once Wed was a popular, influential wedding blog and marketplace launched in 2008 by Emily Newman, designed as a free, curated listing service for brides to buy and sell used designer wedding dresses. Emily Newman launched Once Wed in March 2008 as the only free listing service for wedding dresses after purchasing and selling her own wedding dress online. The platform focused on providing inspiration, DIY ideas and sustainable fashion options for brides before merging with PreOwnedWeddingDresses.com. Once Wed has now merged with Stillwhite, making it the destination for all pre‑loved dresses.
These are the best of the rest
eBay
One of the original and most popular resale platforms. It’s free to list, and you gain access to a huge audience. eBay takes a 12.8 percent cut of the sale and charges 35p per listing once you’ve used your 1,000 free monthly listings.
- Clothing is consistently one of the strongest categories. Time listings to end between 7pm and 9pm on Sundays for maximum visibility.
- Set a reserve price on higher‑value items. You’ll be charged 4 percent of the reserve price, up to £150.
- Use eBay’s suggested titles, pricing and postage guidance, and check sold listings for accurate pricing.
- Set up a PayPal account for secure payments.
Depop
A popular platform for style‑conscious and vintage‑loving buyers.
- Depop charges a 10 percent fee plus 2.9 percent for Depop Payments.
- Strong imagery is essential. Include close‑ups of details and optional photos of the dress being worn. Use relevant hashtags such as #vintage or era‑specific tags.
- Be prepared for negotiation and know your lowest acceptable price.
https://www.depop.com/theme/wedding-dress/
Preloved
A simple, free‑to‑use classified site with a dedicated bridalwear section.
https://www.preloved.co.uk
https://www.preloved.co.uk/classifieds/marriage/wedding-clothes-bridal-wear
Bridal Reloved
The UK’s largest chain of pre‑owned wedding dress boutiques. They buy and sell high‑end designer, sample and second‑hand gowns.
Bride2Bride
A UK‑based marketplace founded in 2010 by Sophie and John Trinick.
- It charges a one‑off listing fee from £14, with no commission, and your listing stays live until sold or for up to 12 months.
- You can upload up to 10 photos, access live analytics and use secure messaging.
- The platform offers guidance on safe payments and warns against common scams.
https://www.bride2bride.co.uk/
Vestiaire Collective
A global leader in second‑hand luxury fashion, ideal for designer or high‑value wedding dresses. Dresses should be in very good condition and typically valued above €100.
- Founded in Paris in 2009 and B Corp certified.
https://www.vestiairecollective.com/journal/start-selling/
https://www.vestiairecollective.com/search/?q=wedding+dresses
Facebook Marketplace
A fast, free way to reach local buyers. Listings are simple to create and can be shared in local groups for extra visibility.
- Be clear about size, brand, condition, and imperfections. Arrange safe, public meet‑ups and prefer cash for face‑to‑face transactions.
https://www.facebook.com/marketplace/category/wedding-dresses?locale=en_GB
Vinted
A hugely popular platform for second‑hand fashion with no seller fees. It’s especially strong for vintage styles.
- Use hashtags to boost visibility and ensure your profile looks legitimate. Vinted handles payments directly.
https://www.vinted.co.uk/catalog?catalog[]=1776&page=1&time=1771429737
Practical tips for selling your dress
- Clean the dress professionally before listing
- Be honest about condition and note any flaws
- Use high‑quality, well‑lit photos, including designer images if available
- Include measurements, alterations, your height, and heel height
- List within two years of your wedding to retain value
- Build a good seller reputation through accurate descriptions and prompt communication
- Check what similar dresses have sold for and factor in postage and listing fees
- Stay safe by using secure payment methods and avoiding suspicious buyers
Practical tips for buying a second‑hand dress
- Ask about what previous alterations where carried out
- Check seller’s measurements, height and heel height rather than relying on size labels
- Expect to dry clean the dress, which may cost over £100
- Consider an experienced seamstress for any adjustments
- Review the return policy before committing
Consider donating it
If you’d prefer your dress to do good in the world, consider donating it to Brides do Good, an ethical London‑based social enterprise that sells pre‑loved and sample designer gowns to raise funds for charities working to end child marriage.
Brides do Good donates one‑third of profits to Plan International and Too Young to Wed. They accept modern designer dresses, handle all photography and marketing, and offer a sustainable, meaningful alternative to selling.
