About Us

DESIGN + QUALITY + SUSTAINABILITY

We create beautiful clothes with beautiful ethics. With an uncompromising 360-degree approach to everything from sustainability to aesthetics, leaving no stone unturned.

See our dresses

what makes our dresses special?

We’ve taken the time to ensure the most flattering cut from the best fabrics and size inclusive too. We can make your perfect dress, made-to-order within four to eight weeks in London.

What makes us sustainable?

Purpose-driven from the ground up, crafting minimalist chic pieces from the finest natural fabrics, whilst turning fabric waste into valuable items donated to charities to help communities.

We won Best Bridalwear Brand at the Marie Claire Sustainability Awards in 2023 and 2022.

zero waste

We turn off-cuts into urgently needed new-born baby clothes for AFRIL and Cornerstone Baby Bank, into workwear tops for Smartworks and paper at Fiberlab.

102 baby clothes
16 workwear tops
1,386 NHS scrubs
4,000 NHS masks

The founder

Sabina Motasem

dressing timelessly chic brides since 2007

After designing a friend’s ‘gift’ of a simple, elegant wedding dress and five other ‘gifts’ later, the idea for a minimalist, yet sustainable bridal brand, Sabina Motasem, was born.

Word quickly spread

What started as a side hustle soon became a highly sought-after brand that has been dressing chic brides all over the world.

Founded by Sabina Motasem

From a background in fashion and graphic design, Sabina launched a fashion range during Off-Schedule London Fashion Week in 2008, before the bridal world took over.

background

The brand was selected to showcase at the Zandra Rhodes textile museum and won a place on the New Scholarship Programme with funding to create the first collection which included the Josephine and Elsa dresses.

the brtish library

Participated in the Innovation for Growth programme through the Business and IP Centre at the British Library which led to mentoring with the late Anita Roddick, founder of Body Shop.

We'll be there! Come and see us.

Appointments

Click the link below to book your appointment

Book now

FAQ

If you have any questions and to find out more about our appointments

bridal

See more of our dresses

real brides

Take a look at some of our gorgeous brides

what’s coming next

About Us

We create beautiful clothes with beautiful ethics. With an uncompromising 360-degree approach to everything from sustainability to aesthetics, leaving no stone unturned.

We’ve taken the time to ensure the most flattering cut from the best fabrics and size inclusive too. We can make your perfect dress, made-to-order within four to eight weeks in London.

Purpose-driven from the ground up, crafting minimalist chic pieces from the finest natural fabrics, whilst turning fabric waste into valuable items donated to charities to help communities.

We won Best Bridalwear Brand at the Marie Claire Sustainability Awards in 2023 and 2022.

We turn off-cuts into urgently needed new-born baby clothes for AFRIL and Cornerstone Baby Bank, into workwear tops for Smartworks and paper at Fiberlab.

102 baby clothes16 workwear tops1,386 NHS scrubs4,000 NHS masks

Sabina Motasem

After designing a friend’s ‘gift’ of a simple, elegant wedding dress and five other ‘gifts’ later, the idea for a minimalist, yet sustainable bridal brand, Sabina Motasem, was born.

What started as a side hustle soon became a highly sought-after brand that has been dressing chic brides all over the world.

From a background in fashion and graphic design, Sabina launched a fashion range during Off-Schedule London Fashion Week in 2008, before the bridal world took over.

The brand was selected to showcase at the Zandra Rhodes textile museum and won a place on the New Scholarship Programme with funding to create the first collection which included the Josephine and Elsa dresses.

Participated in the Innovation for Growth programme through the Business and IP Centre at the British Library which led to mentoring with the late Anita Roddick, founder of Body Shop.

We'll be there! Come and see us.

Click the link below to book your appointment

If you have any questions and to find out more about our appointments

See more of our dresses

Take a look at some of our gorgeous brides

We’re going back to our fashion roots before bridal with the same ethos. Email us to be first to pre-order these special new pieces.

102 baby clothes
16 workwear tops
1,386 NHS scrubs
4,000 NHS masks