About Us

The founder
Sabina Motasem

Founded by Sabina Motasem
From a background in fashion and graphic design, Sabina launched a fashion range during Off-Schedule London Fashion Week in 2008, before the bridal world took over.

background
The brand was selected to showcase at the Zandra Rhodes textile museum and won a place on the New Scholarship Programme with funding to create the first collection which included the Josephine and Elsa dresses.

the brtish library
Participated in the Innovation for Growth programme through the Business and IP Centre at the British Library which led to mentoring with the late Anita Roddick, founder of Body Shop.

We'll be there! Come and see us.

what’s coming next