About Us
We are a responsible eco-luxe fashion brand, dressing timelessly chic brides for over 15 years, whilst empowering women, their communities and leaves no waste.
We are part of fashion's solution, not its problem.
Our Mission
To prove high-end design, quality and innovation CAN coexist seamlessly and harmoniously with environment and social responsibility. We create beautifully designed dresses any bride would feel incredible wearing, whilst supporting three amazing charitible organisations: Smartworks, AFRIL and Brides Do Good.
Our Dresses
Proudly made in London in ateliers we've been working with for over 10 years from the finest natural undyed silks, crafted into sleekest silhouettes. We have all the silk we need, as we've strategically bulk-bought everything to reduce our carbon footprint and eliminate delays. We have exceptional customer service too with so many glowing reviews from lots of happy brides.
The Green Collection includes some of our much-loved styles like Elsa and Josephine from the Couture Collection and has prices starting from £950.
The Couture Collection are made from a luxurious ivory silk crepe with prices starting from £1950.
The Founder
The label was founded in 2007 by Sabina Motasem, a multi-faceted fashion and graphic designer who launched a ready-to-wear range of designer cocktail dresses during London Fashion Week. Shortly after, Sabina designed a wedding dress as an extra-special gift for a friend who couldn’t find a simple, elegant dress amongst all the froufrou styles. Five 'special gifts' later, the idea for Sabina Motasem Bridal was born, which led Sabina to being mentored by the late Anita Roddick of Body Shop fame, at the British Library.
One of the main objectives right from the start, was to create a sustainable wedding dress, which could be worn again and again after the big day, despite there being very little consumer interest in anything ethical considerations during the Noughties, sadly. But doing things right and doing things better was always intrinsically THE core fundamental values of Sabina Motasem and still is.
Word quickly spread, and what started as a side hustle soon became a highly sought-after brand that has been dressing chic brides all over the world.
The Charities We Support
Smartworks
Turning dress remnants into stunning tops we regularly donate to Smartworks, a women’s charity who help to empower marginalised women to secure employment and uplift their communities.
AFRIL
We're turning our scraps into beautiful baby clothes for vulnerable refugee women who AFRIL support in South East London.
Brides Do Good
We donate old samples to Brides Do Good, a bridal boutique in Kensington, London supporting charities working to stop child marriage.
Read more about Brides Do Good
Read more about our sustainability here.
The Awards We've Won
Proud winners of the Best Sustainable Bridal Designer award at the Marie Claire Sustainability Awards 2022
Sublime magazine’s the "Good Brand Award 2020" in recognition of advancing social and environmental sustainability
The Best Contemporary Global Bridal Designer for 2020, Prestige Awards
Best Bridal Bridal Designer for the UK at the Lux Life Awards 2018
The Highly-Commended Award at the Wedding Industry Awards for London and Southeast in 2016
She won an award on the HBV New Entrepreneur Scholarship and was selected to showcase her collection at the Zandra Rhodes' Fashion and Textile Museum
Appointments
Click the link below to book your appointment
See more of our dresses here.
Read our blog here.
