Saving the planet – one dress at a time
We were awarded Best Bridalwear Brand in the Marie Claire Sustainability Awards 2022, recognising our commitment to creating a sustainable and regenerative wedding brand.
We are so happy to be recognised for the work that we are doing in creating sustainable bridalwear. It’s such an honour to receive this from Marie Claire - it's heartening that they are celebrating eco-friendly brands like ours. Our mission was to prove that you can be environmentally friendly and fully sustainable without compromising on quality or price. And we didn’t want to stop there – we also wanted to empower women and help communities as well. This award really is the icing on the (wedding) cake!
Here’s how we create our sustainable wedding dresses.
Zero Fabric Waste
We never throw anything away. Instead of disposing of leftover fabric from our dresses, we collect the off cuts to use in other projects, which reduces our fabric waste.
Natural Undyed Silks
The couture silk from our higher priced collection is undyed, which uses less harmful chemicals. As a natural fabric, silk is also biodegradable.
For our Green Collection, we spent a long time searching for the best silk replica that would echo the high-quality fabrics that we are known for. We found it in a natural, plant-based material that contains circular viscose and Cupro. Derived from sustainable wood and pulp from controlled sources, it’s certified by GRS (Global Recycle Standard), European Vegetarian Union and Oeko-Tex 100 standard, making it super eco-friendly, helping us create sustainable wedding dresses.
Made In London
We bulk buy our fabrics, so not only are we not affected by the continual delays that Brexit is causing for many wedding boutiques, but it also means less carbon is used in shipping. Our dresses are made in the heart of London, and we have been working with the same ateliers for over ten years now.
As all our dresses are made-to-order, which means we are not mass produced and do not hold unnecessary stock. It also means all Sabina Motasem dresses are truly unique for our brides.
Organic and Recycled Packaging
It’s not only our dresses which are planet-friendly, but all our packaging is too! Our dresses are packaged in cornstarch plastic bags, which are as strong as plastic versions, but are fully biodegradable and compostable.Each of the boxes that we use to despatch our dresses in are made from eco-friendly, high quality kraft board. Made from 70% recycled material, this packaging is recyclable.
Smart Works – a women’s charity
Looking after the planet, also means helping communities – and we’ve found a way that allows us to do this. Each of our dresses not only helps reduce the impact on our planet, but also helps empower other women. The off-cut leftover fabric usually gets thrown away in a normal production situation – but not at Sabina Motasem! We transform them into workwear, which we regularly donate to the Smart Works, a charity that helps to empower marginalised women to gain more confidence and find a job.
Brides Do Good – a boutique helping to end child marriage
We also donate all our pre-loved samples from previous collections and discontinued styles to the wedding boutique Brides Do Good in Kensington, London. For every £3 spent with Brides do Good, they then give £1 to their charity partners who focus on empowering women and girls and ending child marriage.
What We Are Working On...
While we are underway with our progress to be sustainable, there are still some steps we need to take to be fully eco-friendly. We believe in being transparent about this and are working hard to improve some elements, so we can create fully sustainable wedding dresses here in the UK.
Eco-Friendly Back Neck, Size and Care Labels
Currently these are organza-based high-definition printed labels. We are currently looking for a cotton or linen style label as natural fabrics like these are more sustainable than manufactured fabrics. However, we will only be switching once we’ve used the organza labels up as we truly believe that it’s better to use what we have than buy new.
Organic Cotton Garment Covers
We're in the process of replacing our garment covers, as the ones we were using were not organic, made from non natural fabrics and had lots of plastic. We wanted an alternative. However, this has not been easy to source so we’ve decided to design and make our own sustainable garment bags made right here in London! Not only will it work out loads cheaper than the organic options we were finding, it means we will use less carbon from shipping pre-made bags in from places like China. The inks we'll use on the garment bags will be eco-friendly too.