The Big Bridal Sample Sale - extended to 30 November

Big Bridal Sample Sale on till 30 November (25 dresses only, whilst stocks last)

To celebrate the launch of the 2024 collection later this year AND winning Best Bridalwear Brand again at the Marie Claire Sustainability Awards – we're now selling off ALL of our samples, all looking for lucky brides. With the sale being extended till 30 November, we've added more dresses, including much-loved styles Lilian, Elsie, Genevieve, Margot and a few versions of the new Shooting Star and Gold Dust dresses too from the forthcoming 2024 collection. Not just dresses, we've got your accessories covered too. This is the perfect chance to find your whole bridal look in one place. Appointments are limited, book soon to avoid disappointment. After November, any remaining dresses will be donated to Brides Do Good. There are only 25 gorgeous dresses...When they're gone they're gone. Read more.

Not just dresses… We’ve got accessories covered too!

We have a range of discounted accessories including a soft two tier veil by Kelly Spence, shoes by Freya Rose and Emmy Shoes,, hair accessories by Victoria Fergusson and a range of lots of beautifully beaded bridal belts from Olive + Langstone too. 

What dresses are there on offer?

We’ve been busy working behind the scenes on the new 2024 collection coming out later this year. Quite a few of our much-loved dresses are getting a bit of a makeover. If you have loved these dresses, this is your chance to grab a one of our luxe wedding dresses at a knock-down price.

Here are some notable pieces in the sale…

Lilian dress

A V neck style with a low back and cap sleeves, size 10 is £800 reduced from its original £2175.

Elsie

A slip dress with a plunging back and V neck and thick straps, is £800 reduced from its £1950.

Genevieve

We're saying goodbye forever to the Genevieve dress, with its scoop neck and plunging low back and satin covered buttons and slim a-line skirt. This style has been in the collection for a few years but its now being discontinued. She's priced at £800, discounted from its original price of £2,450.

Shooting Star

We have development samples of the new Shooting Star dress from the upcoming 2024 Collection. They are soft cowl neck bias cut slip-style wedding dresses with double spaghetti straps and a super low slinky back. They’ve not been worn so you definitely get the best quality for a fraction of the price.

These are all £900 each. Here’s an image of a bride, Rachel who wore this new style on her recent wedding on the island of Kos in Greece. This dress has multiple spaghetti straps. Reduced from original price of £1950.

Margot

For 2024 we have replaced our popular lace dress, Margot with not just one but TWO new lace designs. So it is with a very heavy heart we part ways with our beautiful lace Margot sample dress, a hugely popular style over the last few seasons. This particular lace is being discontinued and so this Margot sample sale wedding dress is the only one left and one lucky bride will be wearing her on her special day. It’s the last one ever we’ll have.  The delicate floral pattern is a little reminiscent of a Japanese kimono print. One of the new laces does shares the same pattern but it’s made in a much softer and slightly different way. This style won’t hang about for long. If you like a bit of stunning lace that stands out from the rest, this could be for you.

Here's a little snapshot of other of our dresses on offer…

What sizes?

All dresses are in wonderful condition available in sizes 10 and 12 with prices ranging between £300 to £1200. Most of the sample dresses are in a size 10.

What fabric?

All dresses are made from the same signature ivory coloured heavy crepe silk we’re known for and some of the dresses have the luxurious sandwashed silk lining too. They have all been made in our London ateliers.

What about alterations?

We don’t do any bespoke alterations in-house, as all our dresses are in our standard size 10 or 12, but we can  recommended tailors and seamstresses who are amazing! They have been looking after our brides for a long time and have lots of experience with our dresses.

How will it be packaged?

Every dress will be packaged beautifully in one of our own designed luxury garment bag, made from organic cotton with zero plastic. They’re super easy to carry and store your dress safe in.

Who will take my appointment?

Sabina Motasem, the founder and designer of the brand since its conception in 2007, will be on hand to offer her extensive experience. 

Little White Book of Love

All brides who book an appointment will also get our LITTLE WHITE BOOK OF LOVE directory list of our favourite wedding suppliers. Every photographer, make-up artist, jewellery designer and shoe designer who we think are fab are listed here.

Where?

Our exclusive bridal studio is situated in Dalston, just a minute’s walk from Haggerston overground. We had a bride recently who described our studio apartment as the perfect ‘Sex in the City’ style studio. Yep, we think so too!

Appointment fee is £35 but this is fully redeemable against a purchase. All appointments are 90 mins

All dresses are available via appointment only, book your slot via this link…

We’re Marie Claire award winners for the second year in a row!

We won Best Bridalwear Brand at the Marie Claire Sustainable Awards 2023, recognising our ongoing commitment and dedication to our 360-degree approach where we leave no stone unturned. You’ll be helping us to continue making baby clothes for refugees at AFRIL, helping to empower women and their communities with beautiful workwear tops for Smartworks by choosing us and supporting charities that work to prevent child marriage, Brides Do Good.

By helping these charities, we’ve reduced our carbon footprint, and have zero waste. 

Everything must go!

Any remaining pieces left at end of November will be donated to our outlet stockist, Brides Do Good. who work with charities that help to prevent child marriage. Once they have left us end of November, they have gone.

Once they’re gone they’re gone. Hurry and book your appointment now to avoid disappointment!

BROWSE OUR COUTURE WEDDING DRESS COLLECTION

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