Pantone colour of the year 2023: Viva Magenta Wedding Day Inspiration

Every year Pantone chooses a colour that they believe encapsulates what the world is feeling. This year, they’ve gone bold with Viva Magenta, a reddy-pink colour that’s definitely for those that want to make an impact.

In contrast to last year’s softer colour Peri Winkle, Viva Magenta is a strong shade, inspired by by the red of cochineal, a natural dye.

“Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength,” says Leatrice Eiseman, Executive Director, Pantone Color Institute.

A joyous colour like this is something that we perhaps all need during these harsh ecomonic times, but can a bold shade like this be incorporated into your wedding day?

Sabina’s advice? If you’re scared of colour, go small with little touches of Viva Magenta.

“While this is a bold shade, it will look great paired against white and ivory, adding a shot of colour,” says Sabina. “Try a pair of shoes in this shade or choose magenta flowers for your bouquet. It would also look great as a bold statement for bridesmaids.”

How to incorporate Pantone Colour of the Year 2023 into your wedding day

This shade toes the line between a real magenta and a deep red. Think pink meets red meets berry! It works well with subtle shades such as blush pink and grey lilac but looks super crisp worn with white and ivory. Here are 21 ways to incorporate it into your big day:


Bright magenta shoes are a great way to add a pop of colour into your big day look. The great thing about these unique wedding day shoes is you’re more likely to wear them again after your big day. Viva magenta shoes look great teamed with your favourite denim jeans or a little black dress.

Pantone colour of the year 2023: Wedding shoe inspiration illustrated with three pairs of magenta shoes

L-R: Carvela Jewel Heels, £39, Debenhams | Floral Suede Pumps, £69.99, Zara | Pearl Buckle Pump, £237, Stuart Weitzman


This bright shade will look good in any wedding day bouquet, regardless of the season. Mix varying shades of magenta together or team with green foliage and neutral flowers for a more subtle look. This is a shade that works really well in a dried bouquet, such as the arrangement (top) by Hidden Botanics. A magenta buttonhole will also work well with a dark suit.

Pantone colour of the year 2023: Wedding flower inspiration illustrated with magenta wedding flowers

Bridesmaid dresses

While more subtle shades of olive and rust have been popular for bridesmaids in recent years, magenta will definitely be making a comeback this year – and it’s a shade that looks particularly lovely for summer weddings. To have the most impact, ensure the dresses are simple in design and let the Pantone Colour of the Year do all the talking.

Pantone colour of the year 2023: Three women wearing bridesmaid dresses in magenta

L-R: Halter Neck Dress, £38, ASOS | Strappy V-Neck dress, £87.20 , Oasis | Asymmetric Ruffled Dress, £109.99, Mango

Veils and headpieces

Coloured veils are definitely becoming more popular with brides who want to inject their own unique touch to their big day look. A magenta veil may be a bold statement too far for some brides, but a pretty magenta floral headband or structured headpiece will help tie into the Viva Magenta trend without being too OTT.

Pantone colour of the year 2023: Three veils and headpieces in magenta

L-R: CoutureCo Collection Magenta Veil, £69, Etsy | Flower Headband, €28, Magaela | Imogen’s Imagination Knot Headband, £48, Etsy


Step away from the pale pink and go bright with a Viva Magenta wedding cake. Either choose one that’s covered top-to-toe in bright pink icing or accessorise a simple white cake with magenta flowers. We love this modern take on the theme, proving that magenta can look powerful as well as feminine.


Table decorations

As well as the obvious floral table decorations, there are plenty of ways to incorporate the Pantone Colour of the Year 2023 into your big day decorations. Candles, napkins, place mats or name tags will all add a touch of this vivid colour into your reception.


Splashes of magenta on your wedding day stationery will definitely make it memorable. The great thing about this shade is you can go subtle – with magenta flowers on a white background – or dramatic such as dark blues mixed with magenta.

Pantone colour of the year 2023: Wedding stationery in magenta

L-R: Lovestruck Stationery | Hearts And Twine | Pure Invitation


A bold lip or a flash of fuchsia on nails will really make a statement on your big day. The beauty of Viva Magenta is that it suits all skin tones – and the bold, matte texture of the Hermes shade will ensure it stays put all day. If you’re normally a nude lip person, try a sheer magenta shade for a softer, more romantic effect.

Pantone colour of the year 2023: Wedding makeup in magenta shades

L-R: Limited Edition Rose Magenta Lipstick, £66, Hermes | Bisou Balm in Sucette, £29 , Violette Fr | Fuchsia In Love Nail Polish, £16, Nailberry


For a final flourish, opt for a magenta accessory, such as clutch bag, jewellery or even a shrug. The latter is perfect for a winter wedding. Choosing a wearable shade such as this adds a touch of glamour to a simple ivory or white dress.

Pantone colour of the year 2023: Wedding day accessories in magenta including a bag, earrings and bolero

L-R: Loeffler Randall Bow Lame Clutch, £170, Net-a-Porter | My Love Earrings, £65, Kate SpadeFeather Bridal Bolero, £87, Liberty In Love




January 04, 2023 by Jayne Cherrington-Cook
Tags: inspo shoes

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