2022 is all about modernising and transforming our habits into more eco-friendly and sustainable choices, so I’ve decided to kick off this year’s blog with some wedding guest dress inspiration!
Ethical and sustainable fashion is at the core of our brand here at Sabina Motasem. In 2022 we are committed to doing all we can to reduce our carbon footprint by making further sustainable choices and by sharing other brands who are doing the same.
Here are my top five London fashion labels that are doing all they can to minimise their environmental impact so that you can dress to impress at any wedding this year with a clear conscience (and even wear some of the same pieces as royalty have!)
London-based fashion brand Dai is all about empowering women through the clothes they wear. Founder Joanna Dai combined her experience of growing up in California with the New York spirit and London’s classic tailoring to create a timeless look for the modern working woman that is not only a beautiful look but that is also super comfortable. Dai is also taking a 360-approach in sustainability: 88% of Dai’s textiles are eco-certified (tested to be chemically safe on your skin); they offset 100% of carbon emissions, and their Eco-Luxe Essentials collection is made from trees from certified sustainably managed forests. Dai is perfect for investing in your working wardrobe and their dresses would be perfect for a transition piece as a base for your wedding guest look. Their Trapeze-y Dress is perfect for transitioning from season-to-season and occasion-to-occasion by layering over or underneath.
Celebrating slow fashion, Baukjen, focuses on creating timeless pieces that can be worn year in and year out. The brand makes some of our current favourite wardrobe staples, including the Magda Dress, which is perfect for date nights or as a wedding guest. Crafted in their luxe jersey, its slim silhouette, flowing cowl neck and ruched seams all add to a polished look. Feel confident knowing that every item at Baukjen is ethically made. Baukjen is also certified BCorp, meaning they have been awarded for meeting the highest standard of social and environmental performance.
Contemporary clothing meets social justice at Fanfare, a local label that handcrafts everything in the UK using London factories and local artisans. Fanfare is using their talent and working with human trafficking charities to eradicate slavery from fashion supply chains, as well as working with homeless charities empowering women and teaching skills to get them into work. Opting for seasonless collections, their launches combine bold and stylish designs with repurposed and reused materials to create a wardrobe of sustainable clothing made to last. Specialising in one-off pieces, we love Fanfare’s sustainable Eco Dyed White Printed Jumpsuit. Here's Fanfare's description of the piece: "Encompassing images of demands for industry standards, fashion’s environmental impacts and references towards the sustainable future of fashion, this jumpsuit does all the talking".
4. Mother of Pearl
Mother of Pearl launched their first fully sustainable line, ‘No Frills’, back in 2018. Born out of a duty to create a collection with a transparent supply chain, Mother of Pearl’s pieces are made from organic and natural materials and have a socially responsible ethos. Never compromising on design or quality, 100% of the materials used are responsible. Mother of Pearl also focuses on circular cycles, partnering with OnLoan to give people the opportunity to rent their designs. For a wedding guest look, you can’t go wrong with their whimsical Faith Mink Dress or rent a timeless style like the Farah Dress on OnLoan.
Beulah founders Natasha Rufus Isaacs and Lavinia Brennan set up their luxury womenswear and accessories label brand to support women affected by human trafficking and the sex trade. After the two volunteered at an aftercare home in Delhi where they spoke to women about their experiences, they decided to set up a fashion-based project to create simple, easy-to-wear dresses with a classic feel. With demand growing, they joined forces with Freeset, an organisation in Kolkata to teach women skills needed to earn wages. The Beulah Trust reinvests 10% of all accessory sales and proceeds from special events back into charity projects. Beulah’s designs are modern and timeless. They have a featured section on their website for wedding guest dresses, where I’m sure you’ll swoon over designs like their Sonia Midi Dress in Blush Floral and their Pansy Satin Suit in Sage. Beulah's designs have been seen constantly on the Middletons (as seen in the above photo) and will have you feeling like sustainable royalty in these pieces.
We hope this post has inspired you for wedding guest pieces in this upcoming year. We love spotlighting amazing sustainable labels - what are some of your favourites?
Catch you next week!