Princess Beatrice’s wedding dress sparks interest in sustainable wedding dresses - new styles added to The Green Collection


When Princess Beatrice wore the Queen’s Norman Hartnell dress and upcycled it for her intimate July wedding, she sparked more interest in sustainable wedding dresses. To celebrate, we decided to create vegan, sustainable versions of two of our much-loved best-selling styles in the couture collection to the The Green Collection – Josephine/Marceline and Violette as Empress Josephine and Violet 

We launched The Green Collection in July, a new fashion line of vegan, luxe and eco-friendly pieces with six beautiful wedding dresses in July and we have just expanded the collection. If you've had your eye in the past on one these timeless classics, Josephine/Marceline or Violette, but had limited funds, want to be green and not compromise on quality, then these new dresses, Empress Josephine and Violet {named after plants} are for you. Already a growing trend in fashion and now perfect for intimate weddings. Not only are they completely ethical and proudly made by the same ateliers who makes their couture dresses in London, they are completely affordable too with prices from £1200.  Available to buy exclusively online.

We are offering customers a home delivering service so you can try on the dresses in the comfort of your own home and you can book a complimentary virtual appointment too.  You can rest assured that even though we aren’t meeting physically, customers will still receive their signature personal touch we are known for!

“They say necessity is the mother of invention – we always wanted to create a secondary line long before the pandemic came along. A whole season of weddings [including my own!] have had to adapt. As weddings begin again, in a new way, brides are re-evaluating what they want from their big day.” Sabina Motasem

Ethical statement
Zero waste by converting all leftovers into DIY crafty 'make-your-own' masks at home kits {available to buy online soon} 🌿 Proudly made in London ☘ Sustainable and vegan fabric 🍀 We helped the NHS with 1400 scrubs + 2000 masks and we are continuing our efforts 🌱 Exclusive upcycle your wedding dress service 🌾


Photo credits: Photography by Roger Wooldridge, styling by Rebekah Roy, Make up by Birute ThomasHair by Duboux, hair accessories by Victoria Fergusson

August 12, 2020 by Sabina Ali

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